The italics used for this logo bring additional dynamics to the table. Cool and creative elements have also been added to the design, with a slanted razor-like cut implemented on the ‘G’ and ‘I’ letters. However, the brilliance of Gillette logo comes from the perfect fit of a modern font to the company’s objectives. Sans-serifs are also adopted by other big-name companies such as LinkedIn, Calvin Klein, and The Guardian. Since sans-serifs are the easiest to read digitally, it is a popular font used for the web. Strongly rejecting decorative, redundant elements, it was considered to be the most functional font to use. This cool font, already from its beginning, was a manifestation of a new approach to design. Futura typeface was designed by Paul Renner (Bauer’s font foundry) in 1924–1926, and it was inspired by Bauhaus philosophy.
Square font trends are divided into families: Futura, ITC Avant Garde, Gotham, and Montserrat. The creative and modern outcome is based on geometric shapes. This elegant, razor-shaped design is constructed from a typeface belonging to square fonts trend. 1) Gillette – Futura Extra Black Italic fontįutura Extra Black Italic, belonging to the Sans-Serif group, had everything it needed to become the protagonist of the Gillette logo. They have been used by many famous brands’ logos, and have definitely paved the way to their successes. This list of fonts has been narrowed down by the design professionals on DesignBro’s team. In this article, we have chosen the 10 best fonts that can be used for your logo design.
The well-chosen color, typeface, and overall logo design is what makes them excellent. The most iconic logos are known for their fineness, intelligence, but also the fact that they are pretty much well-known by anyone in the world! Needless to say, it is not only their company’s position in the market which made them so recognizable.
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